Expressing your thoughts clearly and getting your message across is often much harder in a short copy than it is in longer text. You have to trim the fat, remove the fluff, and get straight to the point in a manner that still conveys your message appropriately. Why is it important to write a short copy if it's hard to? The simple answer is - because it works!
How to engage your readers - top tips that work
As writers, we have a mission to engage our readers, but it’s not always a walk in the park. The human attention span is now only eight seconds, and the competition out there is stiff, so it’s important to use any advice, tips, and tricks available to ensure that your readers connect with what you write. Trends are changing consistently, and as writers, we must always be at the top of our game to engage and get responses from our audience.
What's a Capability Statement and do I need one?
Awesome tips for writing a blog - and why it's so important
Putting the C-Word into Communications
I do love a good c-word and when it comes to communications there are plenty of them to chose from! Being a writer, c-words do seem to come a bit naturally to me but I thought I’d include in this blog all the c-words that I think combine (there’s that c-word again!) to make a great piece of written communication.
Awesome content writing tips that are so simple anyone can use them
Great content is your best friend! It’s the driver of your online traffic and it builds your website’s authority, which helps you improve your organic search ranking. Your online audience will want to keep coming back for more if they see relevant and updated information in your content. We know that not everyone loves to write but content writing doesn’t really have to be stressful and complicated. Here are 10 awesome writing tips that are so simple anyone can use them.
Write an eye-catching headline
It all begins with the headline. Your reader will first look at the headline and if it doesn’t catch their interest, they’re not going to read any further – meaning you’ve lost a potential lead. Know your audience and what will stir their emotions. Include relevant keywords that will rank high in searches. Keep yourself updated with the trends in your industry because people love new ideas. Make sure that the title is snappy but informative, so your audience knows immediately what your content is all about.
Focus on just one key message
Ever heard about the phrase “information overload”? You only have roughly three seconds to keep your reader from heading off your website, so make sure that your first sentence is relevant to what they want and need. Too much information will bore them and will not be able to identify the main point that the content is heading to.
Be conversational
Great content is all about having a conversation with your audience. Don’t overthink it. Make your reader feel that you are actually talking to them and include content that is relevant to what your audience commonly search for.
Use simple words
Unless you offer a highly technical niche service, no one is going to be searching for overly complicated words that they wouldn’t use in every day language. Use simple and familiar words because that’s what your readers will be searching for.
Write for busy people
Just like you and me, your readers are busy people so make sure you write short paragraphs that are quick to read. This will also keep them interested in moving on to the next thing you have to say. Use short and simple sentences that are direct and to the point. Don’t use jargon that may not be easily understand. Avoid repeating words as much as possible.
Don’t overstuff your content with keywords
Yes, it’s true, keywords are key in order for your content to be found in searches. They make your content readable and more relevant but when there’s too much of it, it’ll hinder not help your search rankings. That Googlebot is pretty smart and if it catches a whiff of keyword stuffing you can kiss goodbye to a decent search rank. Again, don’t overthink it, just use the words that your audience are looking for.
Make it visually pleasant
Let’s face it, if it looks good, you’re more likely to read it, so try to make it visually interesting. Use images instead of text where relevant and try using different font styles, highlight colours, bold text or caps and italics. Use quotation marks for customer testimonials to add credibility. Break your paragraphs with numbers or bullet points. De-clutter and keep it neat.
Do your homework
You can’t just write anything just for the sake of having content. You have to know what you are talking about. Research about the niche of the industry you are writing about. Include customer testimonials, statistics, and data to build your credibility and maintain it. The more you do your research, the more that you’ll improve your expertise about the topic that you’re writing about. Eventually, you’ll find that doing research is pretty simple and easy.
Be honest
Always stick to what you know to be true rather than what you’d like to be true. Don’t overstate the benefits of your service and never say anything that you’re not 100% confident you can deliver on. Words can carry many different shades of meaning. The use of aspirational words such as “world-class”, “premium” or “leading” without any valid proof to back them up can hurt your content’s credibility and your brand’s authority in the long run.
Don’t forget your CTA
Lastly, make sure that your content leads to a call to action (CTA) - but make it compelling enough that your readers want to click that link, sign up now or pick up the phone.
The last word
So, there you have my top 10 DIY content writing tips. No doubt about it - delivering high-quality content and adding it regularly into your website requires time, hard work, and the right skills. If you want to add more content to your website but just don’t have the time to do it, Word Dynamics is here to help – just contact Pauline here or give me a call on 0400 514 579 for a chat.
Why you should be adding regular content to your website
It ‘s super important that you post fresh content to your website regularly, not only for keeping your clients and your future clients updated but for SEO as well. Why? Because Google is smart. Google is so smart that it knows exactly when fresh content is added to your website, and just how relevant that content is to the searcher.
Artificial Intelligence - and why I'm writing about it
If your business uses any form of artificial intelligence, machine learning, virtual reality, augmented reality, or some modern day technology, it’s time to let your customers know about it! Here’s how to get the word out so they know you use advanced technology to deliver your products or services.