When developing a powerful pitch – either for a face to face presentation or a written pitch – it’s often easy to focus the pitch on your products and features. BIG mistake!! Your audience is interested in one thing only and that is what’s in it for them, so you need to turn your thinking around to focus on the value that you bring to the table rather than a boring monologue about you.
You have about 10 seconds to grab your audience’s attention so an attention-grabbing opening is absolutely critical. Then the golden rule is to keep your pitch short, direct and relevant, and where possible to back up what you say with facts. Your close should always have a call to action and specifically ask for a response.
Where you are able to present in a face to face environment, a really great pitch is one where you build rapport, ask questions, really listen to your prospective customer and then offer a solution to their problem. Keep in mind that an effective sales pitch isn’t a monologue – it should be a conversation with your customer.
Never take a sales opportunity for granted and always be prepared to sell – to find out more about how Word Dynamics can write or help you with your sales pitch contact Pauline on 0400 514579 / pauline@worddynamics.com.au or simply contact me using the form below.
“It’s not about having the right opportunities. It’s about handling the opportunities right.”
Word Dynamics – awesome sales pitch and copywriting services for Brisbane, Gold Coast, Queensland, Sydney, NSW, Melbourne, Victoria, Adelaide, SA, Hobart, Tasmania, Canberra, ACT, Perth, WA, Darwin and NT.