It ‘s super important that you post fresh content to your website regularly, not only for keeping your clients and your future clients updated but for SEO as well. Why? Because Google is smart. Google is so smart that it knows exactly when fresh content is added to your website, and just how relevant that content is to the searcher. Google uses very complex alogorithms to rank website content, and one of the aspects it considers is the freshness factor. Its job is to prioritise new and fresh content that is updated regularly. Who wants old content anyway? Certainly not Google! Here are more reasons why you should be adding regular, fresh content to your website.
It improves your site ranking
The more you frequently you update your content, the more search engines will take notice of your website. It goes without saying that this gives you more opportunities for your website to rank higher in searches. Of course, fresh content always attracts new visitors. More visitors mean more leads and more leads mean more conversions and sales.
It builds authority
Adding content regularly on your website showcases your expertise in your field. Being among the first in your industry to write about the latest news and trends is one great way to build authority. Regularly posting new blogs and articles about topics that are trending in your niche or are just informational for your audience is not only going to help you build authority, but it will also attract new visitors. An established authority within your industry keeps you ahead of the game.
Because first impressions last
If first-time visitors see that you don’t have fresh content, chances are, they’ll hop off your website in a nano-second because the first impression that your website gave them was that it’s not relevant to what they’re looking for. You won’t be regarded as the go-to place for updated news and trends in your industry. Every update you make to your website plays a part in its interaction with and attractiveness to visitors, customers, and the powerful search engines.
It builds loyal visitors
Of course, it's not just the first-timers that you have to think about when adding regular content to your website. Visitors who have already read your previous content can easily turn into repeat visitors as they look for more updates and information, therefore, building loyalty to your website. The additional information from your new content can help them with their purchasing decisions even if they haven’t purchased anything yet.
It pumps up your SEO-raising keywords
The more frequently you add content to your website, the more opportunities you have for your site to contain more keywords. Search engines rank keywords very highly on the algorithm chart for indexing and ranking. So:
More frequent and regular content = more keywords = higher organic search rankings.
It increases your Social Media presence
A key strategy in maintaining your social media presence is sharing your blog articles, your business news, and your own expertise in your social media accounts. Sharing your new content in social media increases new interests. This can help you to gain more followers, likes, shares, and comments. Sharing links of your content attracts more potential clients to click through your website, and more external links you have to your website, the more those search algorithms will reward you with higher rankings.
It gives you more linking opportunities
The more regular that you add content to your website, the more linking opportunities that you get. If other sites link to your page, your site's search results will boost. It will bring relevant referral traffic to your website when people click on your link for products and services information that they may be interested in. Of course, that means higher conversion rate and engagement. Linking is a great way to increase the size of your audience. The more high-quality your content is, the more site owners will be interested in linking them in their website. Adding new content regularly also gives you more opportunities for internal linking which also increases the SEO of your own pages.
Content is King!
It has been said, content is king and there’s no denying that content is a very important aspect of any website. Of course, it’s also important that your website is user-friendly and has an awesome design but it’s your content that will keep your visitors coming back for more. Delivering high-quality content and adding it regularly into your website requires time, hard work, and the right skills. If you want to add more content to your website but just don’t have the time to do it, Word Dynamics is here to help – just contact Pauline here or give me a call on 0400 514 579 for a chat.