We’ve all heard the old saying that a picture paints a thousand words and it’s never been a truer statement than when it comes to the images you choose for your brand. Some people enjoy choosing images, others prefer to leave it in someone else’s hands but the fact is that image selection is a vital part of your brand message.

A glaring disconnect exists for many businesses – the inclination to over-focus on us (the business) and not them (the customer). Instead of focusing on what and how we want to sell, we should be developing a deeper understanding of what, why and how our customers want to buy.