The Secret to Writing a GREAT Sales Pitch

Whether you think it or not most of us are selling just about every day.  Not necessarily selling a product or service, and not necessarily selling something for cash.  But most of us are selling an idea or pitching a thought to the people we interact with every day – it’s the act of persuasion and it is the very essence of selling

Writing for an Internal Audience - SIX Tips on how to GET IT RIGHT

We hear so much these days about the importance of writing for external audiences that writing for internal audiences is sometimes overlooked.  Don’t get me wrong – I strongly believe all businesses need to write a compelling story for their external audiences across all mediums including your website, brochures, press releases, presentations, pitches and blogs.

TEN Common Website Mistakes - and how to Avoid them

I was looking for a printer the other day and hit on the strangest website.  It came up in my search but after 5 wasted minutes I still have no idea if or how this business can help me with my problem.  That got me thinking about how many bad websites are in existence, and what you can do to make sure you’re not one of them.