Did you know that marketers who prioritise blogging are thirteen times more likely to receive a positive ROI than those who don’t?
This reason alone is enough to say that blogging is important to any business today. But there are 101 reasons more why every brand should consider writing blogs, and here are our top 5:
A blog can help you build your brand’s reputation and authority.
It can help you attract more clients.
Blogs can help drive traffic to your website.
Search engines love fresh new content and you’ll be rewarded with higher organic listings
Your blogs are your brand’s voice.
Blogging is art and science rolled into one - and that means there’s no right and wrong way to approaching it. But if your blog posts aren’t achieving the results you want, here are some awesome tips for writing a blog you might find helpful.
Know who your audience is
First thing’s first. Before you even hit the keyboard and start writing your blog, know who your audience is first. Find out what information your audience wants to read and what they are looking for. Don’t make a wild guess. Do industry research and competitor analysis so you can make data-driven decisions. It may sound complicated, but it really isn’t. Use online tools as there are heaps of them, such as Google Analytics and Google AdWords.
Do proper research
Let me tell you a secret most professional writers like myself have – usually, we don’t know anything at all about a topic that our clients request us to write. But what makes a blogger successful is because we do a lot of research, and I mean, proper research. Find reliable sources to use as references where appropriate and choose sources from authorities on the subject - research papers, government websites, and people whose expertise is related to your topic.
Write a compelling headline
The first thing that your audience will see on your blog is the headline. Their decision to read your entire blog post depends on how compelling your headline is. It has to be relevant and directly related to the whole context of your blog. Be specific. Your headline should convey the message of your blog in just one line. It will also make it easy for people to share your blog posts. Rule of thumb for me – SRTP – Simple, Relevant, Timely, Powerful.
Make it readable
Have you ever come across a blog post that you left immediately without even reading it because your eyes hurt the moment you saw it? Well, that happens when it’s congested. You could probably read it ok if you really wanted to, but it’s just not easy on the eye. So when I say make it readable, I mean to break the content into smaller paragraphs, use subheadings, choose the right font and font size, use bullet points, etc. Do whatever it takes so that your blog is easy to read for people to want to read it.
Use images effectively
Our brain can retain the information we see from images 65% more, while only 10% of retention comes from text. If you want people to read and remember your blogs even days after, add pictures relevant to your topic. Adding images can also help increase engagement, so you may want to turn on the comments section of your page. You can find heaps of free stock photos online, or you can use graphic design tools like Canva or Photoshop to create your own images. Let the inner artist in you shine bright.
Make it SEO-friendly
Of course, when you’re blogging, you can never get away from SEO (Search Engine Optimisation). I know it can be tricky, especially if you’re new to blogging. But once you get the hang of it, you’ll be pleased with the results. Making your blog SEO-friendly will help Google algorithms find you so that your blog posts will rank. Some golden rules include not overstuffing it with keywords, use meta titles and meta descriptions, and you can even use SEO tools, such as Google Analytics, Search Console, Keyword Planner, and more.
Wrapping it up
So, you see, writing blogs is not as complicated as it looks. But it’s one of the most important elements to make the world know that your brand exists. But if you think that blogging is not for you or you just don’t have the time to do it yourself, Word Dynamics is here to help – just contact Pauline here or give me a call on 0400 514 579 for a chat.